Questions to ask yourself when choosing a new foundation
Photography - Mara Sommer.
Foundations have evolved dramatically, formulations no longer just promising simple complexion coverage. The Beauty companies promise amazing skincare benefits, youthful glow, and mattifying finishes… is it time to re-evaluate your favourite? Is your old option still your best option?
SKIN TYPE
Dry skin - Choose a formula promising hydration inducing glow. Steer clear of anything in the long-lasting range, as this will encourage flaking skin.
Oily skin - Avoid any foundations that are overly dewy. Instead, steer towards a long-lasting or matte finish
Combo skin - Use an oil control, lightweight formula which will hold off the shine without causing the skin to become flaky.
Acne skin - Look for a foundation that won’t clog pores. Choose either a natural mineral powder or one with a built-in skin treatment that will help heal the problem areas as well as providing coverage.
SKIN FINISH
Sheer coverage - A lightweight product that you can apply just where you feel you need it. It leaves the skin with a dewy, natural glow.
Full coverage - A slightly thicker consistency that instantly conceals redness and imperfections
Long-lasting - These fall into the more full coverage range and tend to have a more powdery finish.
UNDERTONE
Does your skin have a cool, warm or neutral undertone? If you aren’t sure there is an old trick that works pretty well. The veins on your wrist tend towards either a blue or green shade. Blue indicates a cool undertone (pink) and green indicates warm (yellow) if the colour is Indistinguishable this probably indicates a neutral palette.
SPF
Do you need a foundation that has built-in SPF or do you prefer the option of applying your trusted favourite.
CRUELTY-FREE
Is being a kindness warrior an important part of your decision process.
APPLICATION
Are you a beauty blender, kabuki brush, or fingers kinda gal? Different types of foundations respond better to specific styles of applicators.
Written By - Leisa Welch.